The Changing Tide in Water Bottle Culture

A woman drinking out of a reusable water bottle

It is no secret that single-use plastic water bottles are major contributors to the global pollution problem. Over the years, as plastic pollution awareness grows so do the eco-friendly solutions. One of the market’s biggest eco-friendly solutions is the production of reusable water bottles. These multiple-use water bottles can be found hooked on the backpacks of hikers, tucked in children’s lunchboxes, on the sidelines of professional sports teams, and basically everywhere in between.

What is the changing tide?

Have you noticed that reusable water bottles are sold practically around every corner we turn? Grocery stores and pharmacies have aisles exclusively for reusable water bottles. Boutiques display trendy eco-friendly water bottles around the store and at the checkout counter. Major companies, such as Yeti®, Hydroflask®, and Swell® are built on this changing tide in water bottle culture.

The market demand for these eco-friendly products is producing an inevitable shift from single-use plastic water bottles to reusable water bottles. The Global Reusable Water Bottles Market is poised to grow and thrive during the forecasted period 2017 to 2027. This growth is being propelled by online shopping, rising demand for trendy water bottles, and increasing standards of living in developing countries.

Why is the tide changing?

Reusable plastic water bottles are becoming a must-have accessory. Although there is much improvement to be made, society is aware of the plastic problem. More people are associating single-use plastic water bottles to waste and pollution than ever before. This negative connotation is also attributed to society’s ongoing health concerns about the consumption of microplastics. Microplastics are fragments of large plastic items that have naturally been broken down in the environment. When broken down, these tiny plastic particles can be found in the fish we eat, in the water we drink, and in everyday products that we constantly touch and use. Microplastics also have the ability to absorb toxic chemicals and release them into the digestive tracts of other organisms.

Who is changing the tide?

Countries, cities, towns, and schools around the world are part of the changing tide that is taking place. Although awareness is always the first step, it is extremely important that this shift will continue to grow.

Here are a few examples of the changing tide in water bottle culture…

  • International
    • The rural town of Bundanoon, Australia was the world’s very first town to ban single-use plastic water bottles in 2009.1
    • Rwanda’s cabinet drafted a law to prohibit the sale and use of all single-use plastics.2
    • Peru restricts visitors from carrying any form of single-use plastic products into their 76 natural and cultural protected areas.3
    • The European Parliament recently voted to accept the steps needed to reduce single-use plastics across the continent.4
  • United States
    • In 2018, the United States Trump passed a law with bipartisan support to fund the National Oceanic and Atmospheric Administration’s Marine Debris Act through 2022.5
    • San Francisco is the first major city in the United States to ban the sale of single-use plastic water bottles.6
    • Great Barrington, Concord, and Sudbury, Massachusetts have all banned the sale of single-use plastic water bottles.7
    • The University of Vermont was one of the first institutions nationwide to end the sale of bottled water on campus.8

The Quench Solution:

At Quench, we support the changing tide. Our bottleless water coolers allow people to refill their reusable water bottles with clean, fresh drinking water. Join the movement by switching to Quench.

To learn more about Quench bottleless water coolers and to see which one is right for you, please click here to go to the Product Finder.