The Atlantic magazine recently launched a new economic explainer video series, Economics in Plain English. During the series, business editor, Derek Thompson, will answer questions from hundreds of reader submissions using every day English.
The first video, released 8/12, answers the question “Why is bottled water so expensive?” In the short 3 minute video, Thompson first explores how expensive bottled water is compared to tap water: the cost of half of a liter of bottled water costs the same as a day’s worth of cooking, washing, showering, and toilet flushing. Shockingly, bottled water is between 240 and 10,000 times more expensive than tap water. Comparatively, if a family paid bottled water prices for tap water, their monthly water bill would be close to $9,000!
Thompson, then, explains all the aspects that go into the price for bottled water: the production of the bottle, the transportation costs of shipping the bottle, the cost of water and filtering the water, and the label and marketing for bottled water. As Thompson explained,“It costs a lot of money to stand out in a crowded marketplace – especially when you are selling one of the common things on earth.”
Even after knowing bottled water is grossly more expensive than tap water, Americans still spend $15 billion dollars on bottled water a year. Imagine what you would save if you switched to a Quench filtered drinking water cooler!
Check out the video below:
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